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Today, Huuuge Casino is the world’s fastest growing casino app, but like all things in life, it wasn’t a straight path from when we wrote our first line of code in early 2014 to where we are now. In fact, it almost wasn’t even called Huuuge Casino. Casino game.

The Huuuge name came from a pivotal moment in the Huuuge Games story when the company broke free and started again from scratch. Founder Anton Gauffin and the rest of the founding team decided that with a new beginning, they had to be more ambitious in order to create games that would be truly exciting and shake up the gaming scene. To create something that would truly be globally amazing. Huuuge.

The name was adopted by the company, but in the prototyping stage Huuuge Casino took on the name “Magic Casino”. The switch happened after Founder Anton Gauffin got together with Lifeline’s Petteri Koponen — a famous VC who has had some experience with games as an early investor and acting chairman of Supercell before the Supercell-Softbank deal.

“Magic Casino” back in 2014

It was Petteri who suggested, “Why don’t you use your Huuuge brand with the game as well?” Today we still consider that advice as some of the best we’ve been given. When you think about it, it’s easy to say that “Magic Win!” just didn’t have the same vibe as “Huuuge Win!”

We’ve put a lot of time into developing Huuuge Casino: 80+ man-years since 2015 to be exact, and a lot of big tweaks and small changes have come along the way.

Back then, the big idea behind Huuuge Casino — a real-time social experience with other players around the globe and a portal into dozens of great casino and table games, enabling fun gaming between players — wasn’t as obvious as it is today.

Only a couple of years ago, the social casino world was dominated by apps with a very limited social gaming feature set, or worse a complete offline standalone apps. Think about the very basic Blackjack app you downloaded a few years ago, for instance. Playing these games together with other people was simply not possible.

Game developers had a good reason for doing this: the more games, features and social elements you put into one app, the tougher it is to develop and maintain the app, keep it updated, and shrink it to a reasonable size.

But this created a fundamental problem: even if you’ve built a great game, given the millions of apps in the app store, it’s tough for people to find it. This problem was fresh on our minds. Right before diving into Huuuge Games full time, Anton was working on a social discovery startup that would help people find great apps for their phones based on what their friends were using.

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Applying this concept to casino games, it made a lot of sense to build a casino where players can see where their friends are playing, and join in on games they may not have tried otherwise. By meeting people, players would also discover games and it is these games that connect people together in Huuuge Casino.

But there was still the big technical challenge of making that possible.

Behind the scenes, Huuuge Casino was built much more like a massively multiplayer game like Clash of Clans or Game of War, with a big focus on supporting real-time features supported by the heavy lifting done on our servers.

This technical challenge took a lot of time, and we were quickly running out of money. In the Summer of 2015, we were forced to go live and soft-launch Huuuge Casino when we had less than a month of cash left to pay the bills.

We were on the edge and the stakes were massive. We had to go live even if the game was missing many of its core features. Simply put, we had no other choice, it was a do or die situation and once again team Huuuge had to fight to survive. And what a glorious fight it was, by staying focused with our vision and relentlessly shipping update after update, we came back from the dead and by the end of 2015, Huuuge made $5 million in revenue and was profitable by the Summer of 2016.

We like to remember that underdog story, because that’s what keeps us hungry. Even though today Huuuge has seen massive growth in every metric.

Our players are teaming up! So far they’ve joined over 400,000 clubs.

Look out Facebook: Our players have made over 63 million friend connections.

Massive amounts of chips are being won every day. We’re talking about 1.5 petachips, or 1,500,000,000,000,000 chips every day.

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We’ve grown our one-month retention 3x from 2015 to today.

We’ve been able to grow that retention by measuring over 250 billion analytic events.

All this means that our developers have been super busy, logging 178,292 lines of code, updated in 35,390 commits.

We’ve focused hard on building world-class real-time technology that made social casino truly social. More than just some fun chat features, this has allowed Huuuge to do things that other casino apps can’t. One of our favorite innovations is the Billionaire League, where players join clubs and compete against other clubs to win bigger and better prizes. This provides players with an unique element that lets them play and socialize with friends week after week.

We strongly believe that the next Las Vegas will not be a physical location, but global and mobile. By solving tough technical challenges, we can provide the same social experience of going to the casino with your friends, but in your pocket.

This turned out to be a lifesaver for the company — experimenting with video ads early. Rather than forcing players to invest real money into chips, Huuuge rewards players with chips for watching video ads.

In those difficult moments in 2015, when we were forced to soft launch Huuuge Casino to fight for our survival, we made a crucial decision. At the time, social casino apps weren’t offering rewarded video ads. We decided to go against the mold and doubled down on the ads, which in turn kept the lights on. The rest of the social casino industry has since followed suit.

A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” — Wayne Gretzky

Player experience means everything for us and we’ve never stopped investing in our UI and graphics. Players want games that are fun, fresh, and exciting.

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Evolution of the Huuuge Casino UI

The simple fact is that if you don’t treat your players fairly, they’ll find another app to play. We take this very seriously and ensure that the odds on our slot machines are just like the odds you’d find on a slot machine in Vegas. We never change the odds for any of our players. Never. The odds are always the same for all players regardless if you’ve played a lot or if you have bought any additional chips or not.

We have to keep innovating with social features to introduce new players to the social casino genre. You can’t become number 1 by going after existing players, and we believe we have the youngest and most international audience in the genre. These players want an active social gaming experience, not an exercise in single-player spin button tapping.

We love Social Casino but our mission is to be the world’s best social gaming company, not only a slot machine company. This mindset helps us stay focused on the big picture, and ensures that we will never stop innovating.

We’ve learned a lot of things building Huuuge Casino, but Huuuge Games is still at the beginning of its journey. Today Huuuge has offices in 6 cities: Berlin ● Warsaw ● Szczecin ● Bydgoszcz ● Cracow ● Wroclaw and we are hiring in all of them. Our best games are still ahead of us.

Posted by at 12:14AM

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