Mgm grand casino Mgm casino hotel Mgm casino detroit Mgm casino jobs Mgm hotel and casino Mgm casino las vegas Mgm detroit casino Mgm grand hotel and casino Mgm grand casino detroit Mgm grand hotel & casino Mgm casino locations Mgm macau casino Mgm casino. MGM Shifts Strategy To Focusing On Mobile Growth

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International became the first conglomerate to put mobile in play with the launch of real money tournaments in Las Vegas, which should prove wise for one of the largest entities on the Las Vegas Strip.

Nine of MGM's resorts are now offering mobile contests. Photographer: Andrew Harrer/Bloomberg

MGM is offering the new mobile game play, referred to as easyPLAY  Mobile Tournaments, at nine of its Las Vegas resorts: ARIA Resort & Casino,  Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, Luxor, New York-New York and Excalibur. Protections have been put in place to only allow participants to play while they are logged in to any of the aforementioned resort's Wi-Fi networks.

One summer-long option is a progressive slot tournament taking place from May 28 through September 4, with a guaranteed prize of $10,000, winner take all. The cost of entry is $5.00 and the description indicates that the prize pool will grow throughout the term.

This is likely just the beginning for Las Vegas-based resorts, which remain prohibited from offering a full suite of casino gambling via mobile technology. The instant easyPlay MobileTournaments could easily be expanded to allow consumers to play table games like blackjack and roulette, should the Nevada Gaming Control Board relax its regulations in the future. For now, MGM properties will offer games like slots, bingo and video poker, which have been approved.

At this point, it is impossible for MGM and other casinos to not recognize the growing power of mobile game play. The popular  Pokémon GO mobile application has twenty-one million daily active users in the U.S. alone and was only launched two weeks ago. It is reportedly bringing in $1.6 million in daily revenue per day from U.S. users. Casinos would love to tap into that potential.

Mgm grand casino Mgm casino hotel Mgm casino detroit Mgm casino jobs Mgm hotel and casino Mgm casino las vegas Mgm detroit casino Mgm grand hotel and casino Mgm grand casino detroit Mgm grand hotel & casino Mgm casino locations Mgm macau casino Mgm casino

Furthermore, it would be irresponsible for Las Vegas casinos to not realize that something must be done to correct a slowdown that has largely been ignored.

Year-over-year gaming revenues for casinos on the Las Vegas Strip have declined eight times in the past twelve months, including each of the last three months. Las Vegas can no longer stick to traditional gambling and must innovate its casino-related offerings. Allowing consumers to spin a slot machine on their phone while soaking up the sun at a luxurious pool is one way to cause a spike in action.

"The technology used by MGM and other casinos will be vital to the success of their mobile applications," said Tomas Eriksson, Head of Quality Assurance at  LeoVegas Mobile Casino, which provides mobile gaming outside of the U.S. "It is refreshing to see that a concept we have put to test will likely grow in prominence in the Las Vegas."

One way to move the needle will be to expand mobile offerings beyond traditional gaming. Millennials may not be as interested in playing slots on their mobile phones as casino operators think.

It was only a matter of time before casinos began to realize that the future of their businesses will be largely based on consumers spending money through their mobile devices.

International became the first conglomerate to put mobile in play with the launch of real money tournaments in Las Vegas, which should prove wise for one of the largest entities on the Las Vegas Strip.

Mgm grand casino Mgm casino hotel Mgm casino detroit Mgm casino jobs Mgm hotel and casino Mgm casino las vegas Mgm detroit casino Mgm grand hotel and casino Mgm grand casino detroit Mgm grand hotel & casino Mgm casino locations Mgm macau casino Mgm casino

MGM is offering the new mobile game play, referred to as easyPLAY Mobile Tournaments, at nine of its Las Vegas resorts: ARIA Resort & Casino, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, Luxor, New York-New York and Excalibur. Protections have been put in place to only allow participants to play while they are logged in to any of the aforementioned resort's Wi-Fi networks.

One summer-long option is a progressive slot tournament taking place from May 28 through September 4, with a guaranteed prize of $10,000, winner take all. The cost of entry is $5.00 and the description indicates that the prize pool will grow throughout the term.

This is likely just the beginning for Las Vegas-based resorts, which remain prohibited from offering a full suite of casino gambling via mobile technology. The instant easyPlay MobileTournaments could easily be expanded to allow consumers to play table games like blackjack and roulette, should the Nevada Gaming Control Board relax its regulations in the future. For now, MGM properties will offer games like slots, bingo and video poker, which have been approved.

At this point, it is impossible for MGM and other casinos to not recognize the growing power of mobile game play. The popular Pokémon GO mobile application has twenty-one million daily active users in the U.S. alone and was only launched two weeks ago. It is reportedly bringing in $1.6 million in daily revenue per day from U.S. users. Casinos would love to tap into that potential.

Furthermore, it would be irresponsible for Las Vegas casinos to not realize that something must be done to correct a slowdown that has largely been ignored.

Year-over-year gaming revenues for casinos on the Las Vegas Strip have declined eight times in the past twelve months, including each of the last three months. Las Vegas can no longer stick to traditional gambling and must innovate its casino-related offerings. Allowing consumers to spin a slot machine on their phone while soaking up the sun at a luxurious pool is one way to cause a spike in action.

Mgm grand casino Mgm casino hotel Mgm casino detroit Mgm casino jobs Mgm hotel and casino Mgm casino las vegas Mgm detroit casino Mgm grand hotel and casino Mgm grand casino detroit Mgm grand hotel & casino Mgm casino locations Mgm macau casino Mgm casino

"The technology used by MGM and other casinos will be vital to the success of their mobile applications," said Tomas Eriksson, Head of Quality Assurance at LeoVegas Mobile Casino, which provides mobile gaming outside of the U.S. "It is refreshing to see that a concept we have put to test will likely grow in prominence in the Las Vegas."

One way to move the needle will be to expand mobile offerings beyond traditional gaming. Millennials may not be as interested in playing slots on their mobile phones as casino operators think.

Posted by at 12:52AM

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