Online gaming provider Microgaming today announced that it has signed its first top-tier supply deal for the year. Under a recent agreement with poker brand PokerStars, the Isle of Man-based supplier will provide its online casino content to its new partner via the Quickfire gaming platform. Top online casino.
Although PokerStars is primarily associated with its online poker offering, the operator has launched an online casino not long ago and has been looking to diversify its portfolio. The deal will see PokerStars’ global casino website go live with Microgaming’s casino games in mid-2017. The content will be available across desktop and mobile.
The two parties expressed mutual content with the major deal they have each locked and confidence in the positive results to be yielded from it.
PokerStars launched its casino website in 2014. Since then, the brand has added content by some of the leading industry suppliers. Aside from the global website, PokerStars has launched casino products in a number of regulated jurisdictions around Europe and in other parts of the world.
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To further diversify its offering and thus reach a wider gambling customer base, the operator, which is owned by Isle of Man-headquartered gambling company Rational Group, has also went live with an online sports betting brand.
Amaya, the Rational Group’s parent company, reported revenue of $270.8 million for the third quarter of 2016, up 9.5% year-on-year. Revenue from its online poker offering accounted for 73% of the bulk, while online casino and betting revenue represented 24%. In comparison, revenue from casino and sportsbook constituted 15% of the group’s overall revenue in the third quarter of 2015, which clearly shows that PokerStars’ diversification strategy has begun bearing fruit.
Although the Isle of Man-based brand is currently the leader in the provision of online poker offering, the addition of other products seems to be a logical move. According to industry experts, online poker is the segment least poised to further and immediate growth. Financial reports from several regulated jurisdictions show that online poker has seen little to no positive development over the past several years, which may be used as a good supporting argument to the above statement.
It was announced last week that PokerStars has become the first international operator to be entering the newly-regulated Czech iGaming market. Online cash games and tournaments were thus made available to local players, as well as popular casino table games. The Czech market entry came as part of the online card room’s strategy to expand into regulated jurisdictions and to avoid unregulated ones.